The 5 Principles of Color Theory That Will Make Your Docs Designs Better

The “Theory of Colors” is a study that covers everything from the physiology of colors, that is, how it is interpreted by our brain, to its application and use in visual communication pieces. Knowing this research is essential for every artist, designer, advertiser and everyone who deals with design, art and visual communication.

So we’re going to give you five tips on how to use Color Theory in your visual proposals and make them even more visually appealing.

1.  Know your goal:

The colors of a design project cannot be chosen in a random way. You must know the theory to convey the most suitable message to your audience. So, the first step is to understand what the purpose of the work you are doing is, that is, what message the brand intends to share with the public through the visual material.

2. Be careful with the color combination:

In design it is always interesting to keep experimenting and testing new color combinations, however, it is important to be careful with some basic principles of contrast and readability. Start by adjusting the lightness, darkness or saturation of one of the colors in your design, your work needs to be easy to read and pleasing to the eye of the beholder.

3. Study your audience:

Ignoring the audience of the brand being worked on can have many negative consequences for the final result of your work. It is important for the designer to keep in mind that a project designed for young people will not have the same impact on seniors.

For this reason, it is good to understand the pains of your audience, their goals, places they frequent, color styles they like the most, among others.

4. Use the “Emotional Color Guide”:

As mentioned in the items above, the feeling you want to convey in your project is important and colors are essential to convey these feelings. For example, bright colors tend to give a fun or trendy feel, whereas “unsaturated” colors often seem more business oriented.

5. Think about audience interaction and inclusion:

Have you ever noticed that many social networks use blue in their color palettes? Twitter, Linkedin, Flicker, Facebook, among others. This is because blue in addition to conveying confidence, responsibility and calm, it is also a color that people who are color-blind rarely have difficulty seeing. So, it’s always interesting to think about including your work.

At enDok you will find color galleries and ready-made layouts to facilitate the layout of your visual material. But you also have the freedom to create and customize according to your brand. Try it for free now!